Diana Walter - Digital Media Strategist

About

Diana Walter

I am a passionate professional with a focus to offer innovative and functional media solutions. I hold extensive experience in tourism, retail, e-commerce, government, B2B, automotive, insurance and financial services, which I am able to apply across multiple industries to reach business growth objectives. My expertise in digital media strategy spans beyond application and into continuous learning for myself as well as educating others: I am a mentor, industry speaker and educator for online and offline marketing teams internally and externally.

Strategic Digital Media Planning

Comprehensive media strategy development that aligns with your business objectives and delivers measurable results across all digital channels.

Multi-channel strategy development
Audience segmentation & targeting
Budget allocation & optimization
Campaign planning & execution
Performance forecasting

Performance Marketing

Data-driven campaigns focused on measurable outcomes, conversion optimization, and maximizing ROI through continuous testing and refinement.

Conversion rate optimization
A/B testing & experimentation
Attribution modeling
Customer acquisition strategies
Funnel optimization

Retail E-Commerce Strategy

End-to-end e-commerce solutions that drive online sales, enhance customer experience, and build sustainable digital retail operations.

E-commerce platform strategy
Customer journey mapping
Shopping behavior analysis
Merchandising optimization
Omnichannel integration

Data-Driven Consumer Insights

Transform raw data into actionable insights that inform strategy, reveal opportunities, and drive intelligent business decisions.

Consumer behavior analysis
Market research & segmentation
Trend identification
Competitive intelligence
Predictive analytics

Web Analytics & Measurement

Comprehensive analytics implementation and reporting that provides clarity on performance and guides optimization efforts.

Analytics setup & configuration
Custom dashboard creation
KPI tracking & reporting
Data visualization
Insight generation

Paid Social Media

Strategic social media advertising that reaches your audience where they are, builds engagement, and drives conversions across platforms.

Platform-specific strategies
Creative development guidance
Audience targeting optimization
Campaign management
Social commerce integration

Paid Publisher & Influencer Marketing

Leverage strategic partnerships with publishers and influencers to amplify your brand message and reach highly engaged audiences.

Publisher partnership strategy
Influencer identification & vetting
Campaign negotiation & management
Content collaboration
Performance tracking

Team Education & Mentorship

Build internal capabilities through customized training, workshops, and mentorship programs that empower your team to excel.

Custom training programs
Workshop facilitation
One-on-one mentorship
Industry speaking
Best practice documentation

Diana
Walter

Digital Media Performance and Strategy